College Athletes Suit Against Fantasy Sports Fails
For many years, it was understood that college athletes retained little, if any, right to their likenesses while they fell under the pseudo-legal “student athlete” distinction. The NCAA was free to use player and school names and images to advertise single games, tournaments, and even video games. That was until Ed O’Bannon sued, and federal courts ruled the NCAA couldn’t deny athletes of the monetary value of their names, images, and likenesses when used for commercial purposes....