Yosemite Will Change Historic Names In Trademark Dispute
When news first came out about Yosemite “losing” its trademark rights to a greedy Madison Ave. company, people predictably started foaming at the mouth. But it turns out that it’s a little more nuanced than that. In the end, it could be a case of “big bad corporate America against Park Service” turned on its head. Welcome to IP meets National Parks. It’s tempting to believe that the National Park Service was dragooned into giving up its trademark rights to corporate interests, but that’s not what happened....