Nike Signs Lebron James To Lifetime Deal
How much is a lifetime (or more) of shoe sales worth? $500 million sound about right? That’s the reported figure, on the low end, of LeBron James’ lifetime contract with Nike. The world’s largest sporting goods company had the chance to lock up the second-best player in the NBA for life and they jumped at it. So does this really mean that King James and the Swoosh are stuck with each other forever?...