According to the consumer lawsuit, Match.com uses the fake profiles to lure people into the site and pay a monthly subscription fee. The inflated number of users purportedly makes the site seem bigger and more popular than it actually is. The attorney for the class action says that Match.com users want a refund of the subscription fees they have been paying. Match.com denies all claims being made in the lawsuit.
According to the complaint, up to 60 percent of the profiles posted at the site are inactive or belong to fake or fraudulent users, the Dallas Business Journal reported.
The allegations that got Match.com sued further allege that many of the photos on Match.com are of adult film actresses as well as models stolen from other websites.
“Match takes virtually no action to remove these profiles … for months and sometimes years … And, Match will only remove profiles after a former subscriber calls to complain and specifically requests its removal,” the complaint said.
“The effect of these deceptive practices was to mislead Plaintiffs and other members of the Class into believing that millions of individuals were active members and further exposed Plaintiffs and members of the Class to frauds and other schemes,” PC World reports.
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