Saul Goodman isn’t exactly the type of lawyer most of us aspire to be. Goodman was made famous as the desperate, slimy, and completely endearing attorney in “Breaking Bad.” Played by Bob Odenkirk, Goodman was the bumbling accomplice to Walter White’s meth-making mastermind. And the character was so popular he got his own spin-off, in the form of “Better Call Saul,” a prequel which chronicles the ways a down-on-his-luck lawyer remains very much down on his luck.

But Saul Goodman has become an unlikely inspiration to many lawyers, at least when it comes to advertising. As the Wall Street Journal’s Law Blog points out, “Better Call [Me]” has become a recurrent template for attorney advertising.

It’s not exactly the Platonic ideal of lawyer T.V. ads, but it has woven its way into the cultural zeitgeist enough to inspire a host of imitators. Jacob Gershman of the WSJ Law Blog collected four examples of the trend and our two favorites are below.

Of course, lawyers aren’t the only ones who’ve taken inspiration from Saul Goodman.

Better Like Mike? Better Retain Jane?

So, what if you want to join the “Better Call” club, but your name doesn’t exactly fit the rhyme scheme? Fear not. Gershman recommends taking a few liberties with the catch phrase:

Related Resources:

A Kyle, for instance, could try to get traction with “Go to trial with Kyle.” You could see local TV lawyer ads advising viewers to “Phone Joan,” urging them to “Cast your fate with Kate,” “Meet with Pete,” or “Get Bjorn on the horn!” or to “Retain Elaine” or…well, you get the idea. Bourassa, though, might be a little tricky. Maybe, “Que pasa, Bourassa?”

  • Latest Trend In Attorney Advertising: Adorkableness (Above the Law)
  • 3 Best TV Shows for Lawyers (FindLaw’s Greedy Associates)
  • What’s With All These Singing Lawyers? (FindLaw’s Greedy Associates)
  • Get Ready for Your Close Up, Counselor. TV Is in Your Future (FindLaw’s Greedy Associates)

You Don’t Have To Solve This on Your Own – Get a Lawyer’s Help

Civil Rights

Block on Trump’s Asylum Ban Upheld by Supreme Court

Criminal

Judges Can Release Secret Grand Jury Records

Politicians Can’t Block Voters on Facebook, Court Rules