Every parent has hopes and dreams for their children, but none more important than their health, safety, and welfare. In trying to provide a safe online environment for their children, many check to ensure all downloaded apps are age-appropriate and presumably compliant with the Children’s Online Privacy Protection Act (COPPA).

When it comes to apps, there are two revenue models for the publisher: subscription and ad based. Since most children don’t have money to purchase one-time or monthly subscriptions, most publishers of children’s games choose to offer free apps and earn revenue from advertising companies.

COPPA – Protecting the Privacy and Safety of Children

COPPA was created to protect children and their privacy. Among other things, it requires clear and obvious parental consent to allow anyone under 13 years of age from interacting with the online content. COPPA applies to apps and websites operated for commercial purposes that are either directed towards children under 13, or have actual knowledge that children under 13 are interacting with the content.

Tiny Lab and Its Accomplices – Navigating a Slippery Slope

Tiny Lab, a Lithuanian company, develops family mobile games that are used by the “under 13” market, such as Fun Kid Racing and Run Cute Little Pony. Until August 2018, its apps collected and shared users’ data with up to 10 advertising and online tracking companies. The Tiny Labs CEO didn’t think this was a COPPA violation, since the apps were meant to be directed at “mixed audiences,” with children under 13 forming only part of the market.

If you believe that your child’s online privacy is at risk from a mobile app that never received your consent, contact a consumer protection attorney. An experienced legal adviser can fill you in on the most recent laws, hear the facts of your case, and see if you have a viable claim against these publishers and advertisers.

Related Resources:

  • Find a Consumer Protection Attorney Near You (FindLaw’s Lawyer Directory)
  • Disney Sued for Spying on Kids With Apps (FindLaw Celebrity Justice)
  • 7.5 Million Underage Facebook Users (FindLaw Law and Daily Life)

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